Value for Money

Providing value is the game of balancing quality, experience, and price. Achieving the point at which all three are balanced and the customer FEELS LIKE they should be paying just a little bit more.

It is about finding the sweet spot where a business can consistently deliver on what it promises to its customers, achieve a healthy margin, and the customers FEEL THAT intrinsic value of the products and/or services being sold is greater than the price they are sold for.

It is not easy to achieve. But in the long run, great value and a strong customer connection is a winning play.